Jurnal Intelek Insan Cendikia
Vol. 2 No. 12 (2025): Desember 2025

Analisis Instagram Ads Sebagai Media Promosi Jasa Dalam Meningkatkan Brand Awareness Pada Exsis Barbershop Di Tangerang Selatan

Shalshabilla Balkisty (Unknown)
Alikarahma Nur Falah (Unknown)
Dwi Helen Aprilizah (Unknown)
Irvan Firmansyah (Unknown)
Larasati Ahmad Suyono (Unknown)
Widya Septiyani (Unknown)
Derizka Inva Jaswita (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

This study aims to find out about Instagram ads as a service promotion media in increasing brand awareness at Exsis Barbershop. The research method used is a type of qualitative research using SWOT analysis techniques, participatory observation and direct interviews with The Key Informants, namely the owner of Exsis Barbershop, and Focus Group Discussion (FGD) with several employees and barbershop customers. The results of qualitative research show that there is a shift in promoting a brand in the barbershop service industry through Instagram ads which has created a drastic trend for customers to view and use barbershop services Keywords: Instagram ads, Brand Awareness, Barbershop

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Journal Info
Jurnal Intelek Insan Cendikia
Website

Abbrev

jiic

Publisher

PT Intelek Cendikiawan Nusantara

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Intelek Insan Cendikia (JIIC) adalah jurnal MULTI DISIPLIN ILMU. Jurnal ini menerima artikel ilmiah dari seluruh bidang ilmu, seperti : keagamaan, pendidikan, ekonomi, sosial, kesehatan, hukum, manajemen, dan seluruh bidang keilmuan ...