PENGARUH KESADARAN WAJIB PAJAK, PEMBERIAN INSENTIF PAJAK TERHADAP KEPATUHAN WAJIB PAJAK PADA PELAKU MIKRO, KECIL DAN MENENGAH (UMKM) (Studi Kasus Pada UMKM di Kota Jambi)

Firmansyah, Arif
Safelia, Nela
Tiswiyanti, Wiwik

Jambi Accounting Review (JAR)
Vol 6 No 2 (2025): Jambi Accounting Review (JAR)

This study aims to analyze the influence of tax awareness and tax incentives on tax compliance among MSME actors in Jambi City. The research population consists of all MSME actors in Jambi City, with a sample of 74 respondents selected using the saturation sampling technique. Data were collected through questionnaires and analyzed using multiple regression analysis with SPSS 27. The results indicate that simultaneously, the variables have a significant effect on tax compliance with a coefficient of determination of 57.5%. Partially, tax awareness has a positive effect on compliance, whereas tax incentives do not have a significant effect. These findings suggest that internal factors such as awareness are more dominant than external stimuli such as incentives in driving tax compliance among MSMEs.