Journal of Digital Marketing and Search Engine Optimization
Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization

Search Engine Algorithm Updates and Their Effects on Digital Content Performance

Setiawan, Dedy (Unknown)
Nendi, Ikhsan (Unknown)



Article Info

Publish Date
27 Dec 2025

Abstract

This research investigates search engine algorithm update effects on digital content performance during 2020-2025 using sequential explanatory mixed-method design. Analyzing 1,247 content pieces from 512 websites across 10 industry verticals through interrupted time series analysis, multiple regression, and machine learning classification, combined with 40 in-depth practitioner interviews. Findings reveal average organic traffic declined 14.2% post-update, creating trimodal distributions: 28% severe decline, 57% moderate fluctuation, and 15% significant growth. Temporal analysis identifies three phases: immediate shock (35.4% decline), volatile adjustment, and stabilization at 18% below baseline, with only 12.4% fully recovering. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) emerges as strongest resilience predictor (B=0.386, p<0.001), alongside content depth and original research. Qualitative findings expose pervasive algorithm anxiety (92.5% practitioners) and paradigm shifts from technical optimization toward authentic expertise. The research provides evidence-based strategies emphasizing E-E-A-T implementation, content depth over volume, and strategic diversification. This study uniquely integrates quantitative performance patterns with practitioner phenomenology across 18 major updates, advancing understanding of algorithmic governance dynamics in digital content ecosystems.

Copyrights © 2025






Journal Info

Abbrev

Jseo

Publisher

Subject

Computer Science & IT

Description

The Journal of Digital Marketing and Search Engine Optimization (JSEO) is a peer-reviewed, open-access scholarly journal that provides a dedicated platform for the latest research and developments in digital marketing and SEO strategies. Published by Politeknik Siber Cerdika Internasional, JSEO aims ...