MATAPENA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya
Vol. 8 No. 2 (2025): Desember 2025

THE SEMIOTICS MEANING OF BLUE, PINK, AND GREEN IN INDONESIAN DIGITAL PROTEST

Shakila, Raisa Irdina (Unknown)
Luthfiani, Annisa (Unknown)
Natanael, Yolanda Putri (Unknown)
Salsabila, Tri Amanda (Unknown)
Dalimunthe, Fadilah Safrany (Unknown)



Article Info

Publish Date
01 Jan 2026

Abstract

This study analyzes the symbolic meaning of the colors pink, blue, and green that appeared in digital demonstrations in Indonesia in 2025 using Charles Sanders Peirce's triadic semiotics approach. This approach views signs as a combination of three main elements: representamen (signs), objects (what is signified), and interpretants (the meanings produced). The research method uses qualitative analysis of posts and comments on social media that contain these color symbols. The results show that these colors not only function as visual elements, but also convey social, emotional, and ideological messages that develop dynamically according to the social and political context. Pink symbolizes women's courage, green symbolizes solidarity and justice for workers, while blue represents national consciousness and resistance. The combination of these three colors unites the meanings of courage, solidarity, and resistance as symbols of the people's struggle that lives on in Indonesia's culture of digital protest. This study provides a new perspective on the use of color as a dynamic and contextual medium of political communication in the digital age. Keyword: Semiotic, Digital Protest , Resistance

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Journal Info

Abbrev

matapena

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Matapena: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya covers the fields of language, literature and teaching. Journal matapena published every June and December. The manuscript contained in the journal is derived from the results of research and critical studies of linguistics include: ...