<![CDATA[This study is motivated by the limitations faced by small-scale clothing stores, which generally do not have customer ratings or reviews that can be used as a basis for product recommendations. This condition necessitates an alternative method capable of utilizing available sales transaction data. The objective of this study is to generate product recommendations by identifying consumer purchasing patterns through the application of the Apriori Algorithm. The methodology involves processing sales transaction data consisting of transaction codes, lists of purchased products, and transaction timestamps. Support, confidence, and lift ratio values are calculated to generate and validate association rules among products. The analyzed data are derived from the transaction history of a clothing store and are processed using a web-based system developed with PHP and MySQL. The experimental results indicate that several product combinations achieve confidence values of 50% and lift ratios greater than or equal to 1, suggesting that these patterns can be used as a basis for product recommendations. These findings demonstrate a strong association among items that are frequently purchased together. Based on the results, this study concludes that the Apriori Algorithm is effective in identifying meaningful purchasing patterns that can support product arrangement strategies and inventory management in small-scale clothing stores.]]>
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