Kontemplasi : Jurnal Ilmu-Ilmu Ushuluddin
Vol. 13 No. 02 (2025): Jurnal Kontemplasi

CRITICAL DISCOURSE ANALYSIS OF NEOLIBERAL IDEOLOGY IN TIMOTHY RONALD'S 'FIN-FLUENCER' CONTENT

Perdana, Candra Halim (Unknown)
Nabelia, Fitria Rizka (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

This study critiques the reproduction of neoliberal ideology within Timothy Ronald’s financial content on YouTube using Norman Fairclough’s Critical Discourse Analysis (CDA). By examining three dimensions-text, discourse practice, and social practice-the analysis of his most popular videos reveals the use of mechanistic metaphors, casual linguistic styles, and personal success narratives to establish authority. The findings show that such content effectively constructs neoliberal subjects (homo economicus) by emphasizing absolute individual responsibility, reducing poverty to a moral failing, and disregarding structural factors. Ultimately, this discourse reinforces the dominance of market logic over all aspects of individual life in the digital era.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Kontemplasi : Jurnal Ilmu-Ilmu Ushuluddin
Website

Abbrev

kon

Publisher

Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Subject

Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

AIM Kontemplasi : Jurnal Ilmu-Ilmu Ushuluddin aims to strengthen transdisciplinary perspective on issues related to Islam and Muslim societies. The focus of this paper is an attempt to actualize a better understanding of the Islamic theology, hermeneutic, sociology, philosophy, communication, ...