Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Vol 4 No 2 (2025): Hal

ANALISIS PENGARUH KUALITAS FITUR APLIKASI DRIVER SHOOPEFOOD TERHADAP TINGKAT KEPUASAN MITRA DI MAKASSAR

Karmila, Karmila (Unknown)



Article Info

Publish Date
28 Dec 2025

Abstract

The ShopeeFood Driver app is designed to provide opportunities and employment in the online food delivery sector, but it still has several shortcomings related to its features. This study aims to analyze the effect of the quality of the ShopeeFood Driver app's features on the satisfaction level of driver partners in Makassar. In the digital economy, the quality of app features is a crucial factor influencing the effectiveness and satisfaction of ShopeeFood driver partners. This research approach is quantitative and descriptive, with the researcher directly involved in the data collection, observation, and interpretation process in the field. Data were obtained through questionnaires with 20 ShopeeFood driver partners in the Makassar area. The results showed an average feature quality of 3.56 and partner satisfaction of 3.63, which are considered good indicators. This result indicates that the better the feature quality, the higher the partner satisfaction level. This finding confirms that improving the quality of app features has a direct impact on partner satisfaction and loyalty.

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Journal Info

Abbrev

jurnal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management ...