<![CDATA[This study aims to analyze the implementation and level of compliance of students at Medan State University (UNIMED) with the dress code and communication ethics, as well as to identify the factors that influence them, as a crucial effort in shaping character and academic culture. The method used was qualitative with a case study approach in the Department of Civic Education, Faculty of Social Sciences, UNIMED, involving data collection techniques such as interviews, observation, and documentation. The results show that although students understand the importance of the code of conduct, the actual level of compliance is still situational, marked by dominant violations such as the use of casual clothing (T-shirts, jeans, flip-flops) and rude digital communication with lecturers. This low level of discipline is mainly due to inconsistent supervision, limited socialization of rules, and the strong influence of casual culture from social media. It is concluded that the success of the code of ethics requires a shift in approach from formality to continuous character building. A comprehensive strategy is needed that includes disciplinary supervision, fair sanctions, the provision of clear guidelines, and the instilling of professional values so that the code of ethics functions optimally as a guide for academic behavior.]]>
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