Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam

Pendekatan Tarhīb dalam Dakwah Buya Yahya: Analisis Teori Behaviorisme

Rahmawati, Mila (Unknown)
Rismayani, Saskiah (Unknown)
Qudratullah (Unknown)



Article Info

Publish Date
31 Dec 2025

Abstract

This study aims to analyze the structure of threats (tahrib) in Buya Yahya's lecture entitled “Ngeri! Ancaman & Hukuman Meninggalkan Sholat Menurut Jumhur Ulama” (Terrifying! Threats & Punishments for Abandoning Prayer According to the Majority of Scholars) as a punishment stimulus in the behaviorist framework. The method used in this study is qualitative with a literature review approach. Data was obtained through Buya Yahya's sermons accessed via his official YouTube channel and other supporting literature related to the concept of tahrib, behaviorism theory, and the psychology of preaching. The results of the study show that Buya Yahya's sermons form a stimulus-response pattern in line with the principles of behaviorism, where tarhīb and punishment function as educational tools with the hope of shaping religious behavior in accordance with Islamic values

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Journal Info

Abbrev

alamtaraok

Publisher

Subject

Religion Languange, Linguistic, Communication & Media

Description

Alamtara: Jurnal Komunikasi dan Penyiaran Islam adalah jurnal yang mempublikasikan artikel orisinil yang mengungkap, mendiskusikan, serta mengeksplorasi pemikiran tentang Komunikasi dan Penyiaran Islam (KPI). Alamtara: Jurnal Komunikasi dan Penyiaran Islam juga menerima artikel hasil studi lapangan ...