Jurnal Manajemen
Vol 6, No 1 (2026): February

THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY AT MANNERS COFFEE AND SOCIETY

Sulaeman, Kurniawan Saputra (Unknown)
Musa, Chalid Imran (Unknown)
Haeruddin, Muhammad Ilham Wardhana (Unknown)

Article Info

Publish Date
20 Dec 2025

Abstract

Abstract: This study aims to examine the effect of product quality and price on customer loyalty at Manners Coffee and Society. This research uses a quantitative approach with an explanatory nature. The population and sample in this study consisted of 50 loyal customers of Manners Coffee and Society. Data collection was conducted using questionnaires, and data analysis was performed using simple linear regression analysis with the assistance of Statistical Product and Service Solutions (SPSS). The results of the analysis show that, partially, product quality and price have a significant effect on customer loyalty at Manners Coffee and Society. Simultaneously, product quality and price also have a significant effect on customer loyalty at Manners Coffee and Society.Keywords: Effect of Product Quality, Price, and Customer Loyalty.

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Journal Info
Jurnal Manajemen
Website

Abbrev

manajemen

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen is a media or means of communication and scientific publication from the result of management science thought and research carried out by lecturers, researchers and related research institutions. Jurnal Manajemen are published twice a year (February and August) through Open Journal ...