Jurnal Atma Inovasia
Vol. 6 No. 1 (2026)

Pemberdayaan Perempuan dalam Pembuatan Rosario dan Pemasaran Digital

Kurnianingtyas, Chandra Dewi (Unknown)
Parama Kartika Dewa (Unknown)
Josephine Sekar Gracella Tifanaputri (Unknown)



Article Info

Publish Date
30 Jan 2026

Abstract

Women’s empowerment initiatives represent a strategic effort to foster economic independence while simultaneously strengthening spiritual and social values within the community. One such approach is through training in the craft of rosary-making using cord and beads, which carries not only religious significance but also economic potential as a devotional handicraft product. This program is designed to enhance the skills of women, particularly within the Sang Timur community Semangkak Klaten, by enabling them to independently and creatively produce rosaries. As an innovation in community engagement, the training goes beyond the technical aspects of rosary production by incorporating education on digital marketing strategies. Participants are equipped with the skills to utilize social media platforms, online marketplaces, and product photography techniques to promote their creations more effectively and to a wider audience.

Copyrights © 2026






Journal Info

Abbrev

jai

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Description

Jurnal Atma Inovasia (JAI) diharapakan dapat menjadi sarana desiminasi pengabdian dari seluruh civitasakademika berbagai disiplin ilmu tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. JAI diharapkan dapat mengispirasi dan bermanfaat bagi masyarakat secara ...