Jurnal Ekonomi Bisnis dan Akuntansi
Vol. 5 No. 3 (2025): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)

Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan Perumda Giri Tirta Cabang Cerme Kabupaten Gresik




Article Info

Publish Date
30 Sep 2025

Abstract

This study aims to examine the influence of service quality dimensions—Tangible, Reliability, Responsiveness, Assurance, and Empathy—on customer satisfaction at Perumda Giri Tirta Cabang Cerme, Gresik Regency. A quantitative research approach was employed with a sample of 180 customers. Data were analyzed using classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, t-tests (partial effects), and an F-test (simultaneous effects) with the aid of SPSS 25. The results indicate that, partially, the variables of Tangible (β = 0.131; p = 0.022), Reliability (β = 0.131; p = 0.040), and Responsiveness (β = 0.352; p = 0.000) significantly influence customer satisfaction. This suggests that adequate physical facilities, accurate and consistent service delivery, and prompt response to complaints are key drivers of satisfaction. Conversely, Assurance (β = 0.020; p = 0.726) and Empathy (β = 0.105; p = 0.620) do not exert statistically significant individual effects, likely due to the monopolistic nature of water supply services, where customers prioritize water availability and quality over interpersonal interactions or service guarantees. However, the F-test results demonstrate that collectively, all five dimensions have a highly significant effect on customer satisfaction (F = 72.570; p = 0.000). This finding confirms that although some dimensions may appear less dominant individually, they collectively contribute holistically to forming a satisfying service experience. This study provides empirical contribution to public service management literature, particularly in the context of regional utilities, and recommends that Perumda Giri Tirta Cabang Cerme prioritize infrastructure enhancement, maintain distribution reliability, and accelerate complaint resolution as core strategies to improve service quality and customer satisfaction.

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Journal Info

Abbrev

jebaku

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU): ISSN: 2827-8364 (cetak), ISSN: 2827-8372 (Online) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan ...