Jurnal Manajemen Kreatif dan Inovasi
Vol. 1 No. 3 (2023): Juli: Jurnal Manajemen Kreatif dan Inovasi

Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di RSI Siti Hajar Sidoarjo


Article Info

Publish Date
03 Jul 2023

Abstract

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.

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Journal Info
Jurnal Manajemen Kreatif dan Inovasi
Website

Abbrev

jmki-widyakarya

Publisher

International Forum of Researchers and Lecturers

Subject

Decision Sciences, Operations Research & Management

Description

Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik ...