The Eastasouth Management and Business
Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)

The Dynamics of Halal Lifestyle Among Pesantren Students in Food and Beverage Consumption

Siti Rodiah Rodiah (Universitas Islam Kiai Haji Achmad Siddiq Jember)
Muhammad Noor Harisuddin (Kiai Haji Achmad Siddiq State Islamic University of Jember)
Abdul Rokhim (Kiai Haji Achmad Siddiq State Islamic University of Jember)



Article Info

Publish Date
31 Jan 2026

Abstract

The halal lifestyle has emerged as an increasingly prominent topic within the global discourse on Muslim consumer behavior. In the context of Islamic boarding schools (pesantren), the halal lifestyle practiced by students is not only understood as adherence to jurisprudential rules but also represents religious identity and the integration of spiritual values into daily practices. This review examines the dynamics of the halal lifestyle among pesantren students, particularly in their consumption of food and beverages, through an extensive analysis of academic literature. Relevant international and national studies on halal lifestyle, pesantren education, religious consumption behavior, and the evolution of halal culture were critically reviewed. Findings indicate that the development of halal lifestyle among pesantren students is shaped by religious literacy, institutional policies, availability of halal products, socio-economic changes, and digital transformation. The halal lifestyle of pesantren students is dynamic, adaptive, and continuously evolving in response to shifts in information ecosystems and social practices. Strengthening halal literacy within pesantren institutions is crucial to ensure consistent understanding and application of the principles of halalan thayyiban.

Copyrights © 2026






Journal Info

Abbrev

esmb

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and ...