Jurnal Administrasi Terapan
Vol. 1 (2022): September

PENGARUH LOKASI USAHA TERHADAP MINAT PEMBELIAN KONSUMEN

Sartika Jamlean (Jurusan Administrasi Niaga Politeknik Negeri Ambon)
Saul Ronald Jacob Saleky (Jurusan Administrasi Niaga Politeknik Negeri Ambon)
Victor R. Pattipeilohy (Jurusan Administrasi Niaga Politeknik Negeri Ambon)

Article Info

Publish Date
30 Sep 2022

Abstract

This study aims to analyze the effect of business location on consumer purchase intentions in Ambon City. For this reason, data was collected by means of questionnaires which were distributed to 100 sample people who were determined conventionally. Research data analysis was carried out using Simple Regression Analysis. The results of the analysis show that the business location has an influence of 99.1% while the remaining 0.9% is influenced by other variables that are not included in this study

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Journal Info
Jurnal Administrasi Terapan
Website

Abbrev

JAT

Publisher

Politeknik Negeri Ambon

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Administrasi Terapan Jurnal Administrasi Terapan adalah Jurnal yang memberikan informasi ilmiah tentang perkembangan ilmu pengetahuan dan teknologi bidang Administrasi, Perkantoran, Kearsipan, Manajemen Pemasaran, Manajemen Keuangan, Selling, Akuntansi, ecommerce dan komputer Jurnal ...