Jurnal Administrasi Terapan
Vol. 5 No. 1 (2026): Maret

DETERMINAN PERTUMBUHAN EKONOMI HIJAU PADA SEKTOR UMKM INDONESIA TAHUN 2020-2025




Article Info

Publish Date
21 Jan 2026

Abstract

MSMEs contribute 61% to national GDP but generated 216 million tons of CO₂ in 2022, creating urgency for green economic transformation. This study aims to analyze the influence of green innovation, digitalization, and human capital on green economic growth of Indonesian MSMEs during 2020-2025. Employing a quantitative approach with survey method on 350 MSME practitioners across 15 provinces, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results demonstrate all three variables significantly influence with 62.7% model predictive power. Digitalization emerges as the strongest predictor (path coefficient 0.389; medium-large effect size), followed by green innovation (0.342; medium effect size) and human capital (0.256; small-medium effect size). The model exhibits excellent quality with positive predictive relevance (Q²=0.453) without multicollinearity. Government should design comprehensive policies integrating fiscal incentives, digitalization subsidies, and sustainable vocational training programs. Financial institutions must expand digital-based green financing with transparent ESG monitoring. Future research needs to explore moderating variables and develop longitudinal models for comprehensive understanding of Indonesian MSMEs' green economic transformation.Keywords: Digitalization, Green Economy, Green Innovation, Human Capital, MSMEs

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Journal Info

Abbrev

JAT

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Administrasi Terapan Jurnal Administrasi Terapan adalah Jurnal yang memberikan informasi ilmiah tentang perkembangan ilmu pengetahuan dan teknologi bidang Administrasi, Perkantoran, Kearsipan, Manajemen Pemasaran, Manajemen Keuangan, Selling, Akuntansi, ecommerce dan komputer Jurnal ...