Strategi Komunikasi Bisnis Yang Efektif Dalam Membangun Hubungan Dengan Klien

Gultom, Lola Astrid
Sinaga, Fretty Hizkia
Zalukhu, Gracsela
Maeisa, Ica
Sidebang, Johan Untung
Sihombing, Suryani
P, Lampola Sitorus
Hutasoit, Dio Aprinus Parluhutan

Jurnal Ilmu Sosial dan Politik (JISPOL)
Vol. 5 No. 2 (2025): Edisi Desember 2025

Effective business communication determines a company's success amid fierce competition and technological advances. This communication builds lasting relationships and client trust, enhancing image and loyalty. Address cultural challenges and interpersonal skills in the digital age through an open culture, communication training, and feedback. The keys to success: analyzing client behavior, maintaining consistent transparency, and balancing digital and personal communication to build emotional connections and competitive advantage.