Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Vol. 5 No. 1 (2026): January 2026

Communication Strategies of Digital Communities in Managing Opinion Polarization within Online Discussion Spaces

Muhammad, Yuzril Fadhil (Unknown)
Farida, Farida (Unknown)



Article Info

Publish Date
31 Jan 2026

Abstract

Online opinion polarization threatens the quality of public communication, yet the role of internal community communication remains underexplored. This qualitative case study uses digital netnography to examine how a WhatsApp-based RT/RW community in Surabaya manages polarization through informal moderation and shared communication norms. Data from observations, discussions, interviews with 10 informants, and document review were thematically analyzed. The findings show that informal moderation, calming message framing, and reinforcement of collective norms effectively reduce conflict and sustain dialogue. The study highlights the social capacity of digital communities to manage polarization constructively and contributes to theories of community-based digital communication governance and inclusive online dialogue strategies.

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Journal Info

Abbrev

sospolbud

Publisher

Subject

Social Sciences

Description

Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) is a journal that focuses on publishing research results or review articles on social, political and cultural topics. This journal publishes articles of high quality and has never been published either on online or offline platforms. The SOSPOLBUD ...