Business Management
Vol 5, No 1 (2026): Business Management Februari

Transforming Tourism MSMEs Based on a Green Economy Towards a Sustainable Economy

Kurniawan, Panji Rizki (Unknown)



Article Info

Publish Date
01 Feb 2026

Abstract

This study aims to analyze the transformation of tourism MSMEs based on green economy towards sustainable economic development in Indonesia. Using a literature review method, this research examines various scientific sources published in the last ten years regarding green economy practices in tourism MSMEs. The results show that the transformation of tourism MSMEs towards a green economy can be achieved through four main pillars: adoption of environmentally friendly technology, development of green products and services, capacity building of human resources, and support from government policies. The main challenges faced include limited capital, lack of knowledge about green practices, and weak market access. However, the implementation of green economy principles provides significant benefits including operational cost efficiency, increased competitiveness, and positive contributions to environmental preservation. This study concludes that successful transformation requires synergy between MSMEs, government, academia, and society to create a sustainable tourism ecosystem.

Copyrights © 2026






Journal Info

Abbrev

Bisnis

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk ...