<![CDATA[Sentiment analysis supports data-driven decisions by turning product reviews into reliable polarity labels. We compare four text representations, TF-IDF, TF-IDF reduced via SVD, Word2Vec (trained from scratch), and a hybrid TF-IDF(SVD-300). Word2Vec, for sentiment classification of Indonesian Shopee product reviews from Kaggle (~2.5k texts). After normalization (with optional emoji handling and Indonesian stemming), ratings are mapped to binary sentiment (≤2 negative, ≥4 positive; 3 discarded). Each representation is evaluated with Logistic Regression, Support Vector Machines (linear/RBF), Naive Bayes, and Random Forest under stratified 5-fold cross-validation. TF-IDF with Logistic Regression (C=1.0) yields the best results (F1-macro = 0.816 ± 0.026; Accuracy = 0.816 ± 0.026), with LinearSVC as a strong runner-up. Word2Vec (scratch) performs lower, consistent with limited data being insufficient to learn stable embeddings, while the hybrid representation offers only modest gains over Word2Vec and does not surpass TF-IDF. These findings indicate that TF-IDF is the most reliable and consistent representation for small, short-text review datasets, and they underscore the impact of feature design on downstream classification performance.]]>
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