Journal of Economic, Bussines and Accounting (COSTING)
Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting

AN INTEGRATED METHOD FOR EVALUATING MANUFACTURING INDUSTRY STRATEGY MAP IN THE DIGITAL TRANSFORMATION ERA USING DEMATEL ANP AND BALANCED SCORECARD METHODS

Khamdani, Fatih (Unknown)
Alamsjah, Firdaus (Unknown)



Article Info

Publish Date
30 Jul 2025

Abstract

Digital transformation has played a pivotal role in shaping corporate strategies, influencing the selection of the most effective approaches to optimize benefits while minimizing the disruptive impact of technological change. This study aims to identify suitable digital transformation strategies within Indonesia’s textile and automotive manufacturing industries to support the country’s economic goals for 2030. The research methodology involves developing a strategy map and determining the most influential and prioritized strategic objectives through a quantitative approach, using interviews and questionnaires based on the Balanced Scorecard framework. The collected data is analyzed using DEMATEL and ANP techniques. The developed strategy map reveals that “Industrial Transformation 4.0” is the most influential strategic objective, while “Increasing Profitability” is identified as the top priority.

Copyrights © 2025






Journal Info

Abbrev

COSTING

Publisher

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...