Pengaruh Promosi Penjualan dan Kualitas Distribusi Terhadap Perputaran Persediaan di PT Teman Hebat Indonesia Kota Bandung

Al Faruqi, Rivaldy
Zahrah, Halimah
Sasangka, Indra

Ekopedia: Jurnal Ilmiah Ekonomi
Vol. 2 No. 1 (2026): JANUARI-MARET

This quantitative study analyzes the impact of Sales Promotion and Distribution Quality on Inventory Turnover at PT Teman Hebat Indonesia, addressing the issues of slow-moving items and stock fluctuations. Based on multiple linear regression analysis using SPSS 25, the results show that both Sales Promotion ($t_{count}$ 4.164) and Distribution Quality ($t_{count}$ 4.196) have a significant positive impact on inventory turnover. Simultaneously, both variables significantly influence the dependent variable with an F-value of 38.452. The Coefficient of Determination ($R^2$) is 56.2%, indicating that while these factors are crucial for optimizing goods flow and reducing overstock, the remaining 43.8% is influenced by external variables.