PENGARUH KEBIJAKAN DIVIDEN DAN DEBT TO ASSET RATIO (DAR) TERHADAP RETURN ON ASSET (ROA) PADA PT UNILEVER INDONESIA TBK TAHUN 2014 – 2023

Fatimah Zaro, Tutus
Yulianto, Yulianto

Bhinneka Multidisiplin Journal
Vol. 3 No. 1 (2026): Bhinneka Multidisiplin Journal

The purpose of this study is to examine how dividend policy and debt-to-asset ratio impact the return on assets of PT Unilever Indonesia Tbk from 2014 to 2023. The company's financial performance is measured by the Debt to Asset Ratio (DAR), and dividend policy is measured by the Dividend Payout Ratio (DPR). Using secondary data from annual financial reports, a descriptive quantitative approach is used in this study. Before conducting the classical assumption test, the analysis was conducted using multiple linear regression. The study shows that DPR does not significantly affect ROA, while DAR significantly affects ROA. These findings demonstrate the importance of capital structure management to improve company profitability.