Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Vol. 5 No. 08 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)

STRATEGI PEMANFAATAN E-COMMERCE UNTUK MENINGKATKAN DAYA SAING UMKM: SEBUAH TINJAUAN SISTEMATIS

Basriyani, Anna (Unknown)
Fitriyani Panggabean (Unknown)
Mhd. Safwan Koto (Unknown)
Safran Matondang (Unknown)

Article Info

Publish Date
15 Feb 2026

Abstract

This systematic literature review aims to explore e-commerce utilization approaches that contribute to strengthening the competitiveness of Small and Medium Enterprises (SMEs).The discussion includes an analysis of driving The review demonstrates that the effectiveness of e-commerce adoption is shaped by digital preparedness, policy backing, and resource capabilities.The study concludes that an integrated approach combining technological, organizational, and environmental aspects is necessary to optimize SME competitiveness through e-commerce.

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Journal Info
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Website

Abbrev

Jasmien

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and Scope Journal Accounting, Management And Economics(JASMIEN) on Cattleya Darmaya Fortuna is accepts related writings: Akuntansi Manajemen Ilmu Ekonomi Journal Accounting, Management And Economics (JASMIEN) also accepts all writings in various disciplines in accordance with the above ...