Penerapan Desain Interaksi dalam Perancangan E-commerce pada Pabrik Sepatu Lokal LeePoure Sebagai Strategi untuk Meningkatkan Penjualan

Supono, Intan Marcelia

Aiti: Jurnal Teknologi Informasi
Vol 23 No 1 (2026)

The rapid growth of the e-commerce industry in Indonesia is driven by several factors, such as increased internet access and consumer behavior. As a local shoe manufacturer, LeePoure is faced with the challenge of developing and transforming their e-commerce platform to improve user experience, sales conversion, and brand reputation. The research objective was to analyze and design an effective interaction design for LeePoure's independent e-commerce platform with a user-centered design (UCD) approach. The process involved user interviews, persona analysis, prototyping and, and usability testing. The results show that intuitive navigation, responsive display, and secure can improve user satisfaction and LeePoure's competitiveness in the e-commerce market.