Economic Reviews Journal
Vol. 5 No. 1 (2026): Economic Reviews Journal

Pengaruh Word of Mouth, Brand Trust, dan Brand Awareness, Terhadap Keputusan Pembelian: Studi Kasus Konsumen Liquid Foom di Kota Surabaya

Alip Effendi, Irfan (Unknown)
Lestari, Lestari (Unknown)

Article Info

Publish Date
09 Feb 2026

Abstract

This Study aims to examine the influence of Word of Mouth, Brand Trust, and Brand Awarennes on purchasing decisions of liquid FOOM products in Surabaya. The research employed a quantitative approach using a survey method with questionnaires distributed to 100 consumers who had used Liquid FOOM, selected through purposive sampling. The results indicate that recommendations form the surrounding environment, trust in the brand, and brand recognition play an important role in shaping consumer purchasing decisions. The combination of these factors encourages consumers to choose and repurchase Liquid FOOM amid the increasing competition in the vape liquid market

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...