Shopping Mall Green Spaces and Customer Revisit Intention: Mediating Effects of Environmental Awareness

Jacob Elli Calderon (National University Manila)
Lance Kirby Borlaza (National University Manila)
Trisha Mhiey Atendido (National University Manila)
Angelica Mae Baldomero (National University Manila)
Marcus Kehlie Calces (National University Manila)
Raizza Mae Zalavaria (National University Manila)
Jayvie Guballo (National University Manila)

Journal of Management Studies and Development
Vol. 5 No. 01 (2026): Journal of Management Studies and Development

This study investigated the impact of shopping mall green spaces on customer revisit intention, focusing on the mediating effects of environmental awareness. A causal quantitative design was employed, using purposive sampling to collect data from 300 recurrent visitors to the Mall of Asia Sky Garden via a 5-point Likert scale survey. The data were analyzed using Pearson Correlation and Mediation Regression, with the significance of the indirect effect confirmed by the Sobel Test. Results indicated that all hypothesized relationships were supported, confirming highly significant positive correlations between Green Spaces, Environmental Awareness, and Customer Revisit Intention. The analysis established that Environmental Awareness partially mediated the positive relationship between green space quality and customer revisit intention. The study concluded that while green spaces directly fostered patronage, they also provided a significant psychological pathway by boosting environmental consciousness, which further reinforced customer loyalty.