Journal of Management Studies and Development
Vol. 5 No. 01 (2026): Article in Press - Journal of Management Studies and Development

Shopping Mall Green Spaces and Customer Revisit Intention: Mediating Effects of Environmental Awareness

Calderon, Jacob Elli (Unknown)
Borlaza, Lance Kirby (Unknown)
Atendido , Trisha Mhiey (Unknown)
Baldomero , Angelica Mae (Unknown)
Calces, Marcus Kehlie (Unknown)
Zalavaria, Raizza Mae (Unknown)
Guballo, Jayvie (Unknown)



Article Info

Publish Date
13 Feb 2026

Abstract

This study investigated the impact of shopping mall green spaces on customer revisit intention, focusing on the mediating effects of environmental awareness. A causal quantitative design was employed, using purposive sampling to collect data from 300 recurrent visitors to the Mall of Asia Sky Garden via a 5-point Likert scale survey. The data were analyzed using Pearson Correlation and Mediation Regression, with the significance of the indirect effect confirmed by the Sobel Test. Results indicated that all hypothesized relationships were supported, confirming highly significant positive correlations between Green Spaces, Environmental Awareness, and Customer Revisit Intention. The analysis established that Environmental Awareness partially mediated the positive relationship between green space quality and customer revisit intention. The study concluded that while green spaces directly fostered patronage, they also provided a significant psychological pathway by boosting environmental consciousness, which further reinforced customer loyalty.

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Journal Info

Abbrev

JMSD

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal of Management Studies and Development is an open-access, multidisciplinary journal in management research. JMSD publishes original empirical and conceptual studies that promote management and organizational research. It embraces a diverse variety of methodologies and philosophical ...