Amsir Management Journal
Vol 5 No 2 (2025): April

Inovasi Kewirausahaan Buket Dalam Meningkatkan Ekonomi Kreatif di IPPNU Desa Rowolaku

Mareta, Feby Muli (Unknown)



Article Info

Publish Date
19 Apr 2025

Abstract

The study analyzes how bouquet-based entrepreneurship initiated by the Nahdlatul Ulama Female Students Association (IPPNU) in Rowolaku Village strengthens the local creative economy and members’ economic independence. Using a Participatory Action Research (PAR) approach, IPPNU members were actively involved in needs assessment, program planning, training implementation, and reflection. Through coordination with village authorities, hands-on training in flower and snack bouquet production, and digital marketing via social media, the program succeeded in improving entrepreneurial skills and establishing a small creative business unit that generates income for organizational activities. The process also enhanced solidarity, ownership, and self-confidence among young women, demonstrating the relevance of PAR-based creative entrepreneurship for youth and women’s empowerment in rural communities.

Copyrights © 2025






Journal Info

Abbrev

amj

Publisher

Subject

Economics, Econometrics & Finance

Description

Amsir Journal Manajemen - (AMJ) is a peer-reviewed journal published by the Faculty of Economics and Business Andi Sapada Institute of Social and Business Sciences. AMJ is published twice a year in April and October. This journal provides direct open access to content with the principle of free ...