<![CDATA[The competition for the workforce in the field of Information Technology (IT) is becoming increasingly fierce, especially in South Jakarta, which is the center of business and technology. The rapid development of technology demands IT professionals to continuously update their skills to remain relevant. This research examines strategies for facing competition through the development of competencies and adaptation to the latest technological trends. The methods used are literature analysis and observation of local industry trends. The study results show that technical skills such as cloud computing, cybersecurity, and proficiency in modern programming languages must be balanced with soft skills, including communication and project management. Continuous learning through online courses, certifications, and engagement in professional communities becomes a key factor in enhancing competitiveness. These findings emphasise that skill updates are not merely an option, but a strategic necessity to maintain a position in the dynamic IT job market. This research provides practical recommendations for individuals and organisations in designing competency development programs that are adaptive to technological changes]]>
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