This study aims to examine the implementation of the Project Based Learning (PjBL) model in developing websites using WordPress and to analyze its impact on students’ learning outcomes in the Informatics subject for Grade X AKL 2 at SMK Negeri 1 Kupang. The background of this research is the low initial understanding of students regarding website development, as indicated by their limited ability to operate WordPress prior to the intervention. The PjBL model was selected as an appropriate solution because it provides opportunities for students to engage actively in real project activities, from planning and creation to publishing their websites. This research employed a pre-experimental method with a one-group pretest–posttest design. The participants consisted of 35 students who were involved in a series of instructional activities, including the introduction to CMS, creating WordPress accounts, selecting themes, developing pages, creating content, conducting website trials, and presenting the final project. The instruments used in this study were learning achievement tests, questionnaires, and interviews. The data were analyzed using normality tests, homogeneity tests, and t-tests to identify differences in students’ learning outcomes before and after the implementation of PjBL. The results indicate a significant improvement in students’ learning outcomes after applying the PjBL model. Furthermore, the questionnaire revealed an average percentage of 87.55%, showing that students responded very positively to the implementation of PjBL in website development using WordPress. Therefore, the PjBL model is proven to be effective in enhancing students’ understanding, motivation, collaboration, and digital skills in Informatics learning.
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