Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Vol 4 No 2 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman

Go Digital: Edukasi dan Sosialisasi Fintech untuk UMKM Pasar Tradisional Kanoman

Kanivia, Aan (Unknown)
Dewi, Dessy Kumala (Unknown)
Vallenski, Kevin (Unknown)
Yazwa, Debby Zaqiara (Unknown)
Fa’alihah, Nayla Sausan (Unknown)



Article Info

Publish Date
16 Feb 2026

Abstract

The rapid development of digital technology has significantly transformed economic activities, particularly payment systems used by Micro, Small, and Medium Enterprises (MSMEs). The implementation of financial technology (fintech), especially the Quick Response Code Indonesian Standard (QRIS), offers advantages including transaction efficiency, improved financial recording, and increased financial inclusion. However, digital payment adoption among MSMEs in traditional markets remains relatively low due to limited digital literacy, strong dependence on cash transactions, and concerns regarding transaction security. These conditions are evident among MSMEs in Pasar Kanoman, Cirebon City, where most traders still rely on conventional payment methods despite access to basic digital devices. This community service program aims to enhance understanding, awareness, and readiness of MSMEs to adopt fintech through QRIS utilization as a digital payment system. The program was implemented through structured educational sessions, socialization activities, interviews, and direct mentoring tailored to the needs and characteristics of traditional market traders. A participatory approach encouraged active involvement and ensured knowledge could be practically applied in daily business activities. The results show improved understanding of QRIS functions, benefits, and operational mechanisms, along with more positive attitudes and increased interest in digital payment adoption. Overall, the program strengthens financial literacy and supports sustainable inclusion.

Copyrights © 2025






Journal Info

Abbrev

jpba

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Pengabdian Bisnis dan Akuntansi (JPBA) Soedirman published by Accounting Department, Economic and Business Faculty, Universitas Jenderal Soedirman as the implementation of science, technology, economics, environment, and social in empowering the community. Jurnal Pengabdian Bisnis dan ...