Widya Cipta : Jurnal Sekretari dan Manajemen
Vol. 9 No. 1 (2025): March

Integration of Balanced Scorecard and Analytical Hierarchy Process as a Method of Performance Measurement and Target Strategy Selection

Siagian, Wesly Mailander (Unknown)
Togatorop, Iqnatius Cahyo H. (Unknown)



Article Info

Publish Date
25 Mar 2025

Abstract

This study evaluates the performance of PT. XYZ, a prominent ready-mix concrete company in Toba Regency, North Sumatra, Indonesia, from 2018 to 2022. Utilizing a descriptive and quantitative research approach, data were gathered through document analysis, questionnaires, and interviews. The findings reveal significant financial weaknesses, particularly in the total asset turnover, return on investment (ROI), and debt-to-asset ratios. However, the company demonstrates strong performance in customer satisfaction, internal business processes, and learning and growth dimensions. Employing the Balanced Scorecard (BSC) framework, this research assesses these four perspectives and highlights the critical importance of the learning and growth perspective for strategic development. Through the integration of the Analytical Hierarchy Process (AHP), the study identifies the enhancement of information systems as a key strategic goal. This approach not only provides a comprehensive evaluation of PT. XYZ performance over the five-year period but also offers targeted recommendations for future business development and sustainable growth. PT XYZ overall performance is rated as good based on the Balanced Scorecard, with most indicators showing positive results, and the development of an information system is identified as a top priority to support the company's learning and growth.

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Journal Info

Abbrev

widyacipta

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Widya Cipta: Jurnal Sekretari dan Manajemen first publication in 2017 with P-ISSN: 2550-0805 E-ISSN: 2550-0791 contains scientific writings on conceptual ideas, studies, theoretical applications, literature studies, and research results that have a focus on management, social, secretarial, economic, ...