Budimas : Jurnal Pengabdian Masyarakat
Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

IMPLEMENTATION OF DIGITAL MARKETING FOR MARKETING AND SELLING VALUE OF UMKM PRODUCTS IN BITUNG JAYA VILLAGE, CIKUPA, TANGRANG REGENCY

Ali Fikri, Muhamad Agung (Unknown)
Ahmad Fauji (Unknown)
Beby Tiara (Unknown)
Yulis Nuryanti (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

The Community Service Program aims to educate participants on how to increase product sales and marketing value through digital marketing. The UNIPI PKM team, comprised of lecturers and students, visited the location and delivered relevant information and education to participants through visual and interactive methods. The program concluded with a Q&A session, evaluation, and documentation. The digital marketing training, conducted through the use of technology, can be applied by participants in marketing MSME products efficiently and effectively.

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Journal Info
Budimas : Jurnal Pengabdian Masyarakat
Website

Abbrev

JAIM

Publisher

STIE AAS Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Pengabdian Masyarakat BUDIMAS diterbitkan 2 (dua) kali setahun (April dan Oktober) oleh LPPM STIE AAS. Terbit pertama pada bulan Oktober 2019. BUDIMAS memuat hasil pengabdian kepada masyarakat dalam segala bidang. Editor mengundang para akademisi dan praktisi terkait (Perguruan Tinggi, ...