Toba: Journal of Tourism, Hospitality, and Destination
Vol. 5 No. 1 (2026): Februari 2026

Analisis Variasi Lanskap Linguistik di Taman Nasional Way Kambas (TNWK) sebagai Daya Tarik Wisata

Doni Alfaruqy (Unknown)
Harits Setyawan (Unknown)



Article Info

Publish Date
11 Feb 2026

Abstract

The use of appropriate and effective language in public spaces can help provide clear information to tourists. The purpose of this study is to identify the variations of linguistic landscape found in Way Kambas National Park (TNWK) and to determine the language functions reflected in its linguistic landscape. Analysis of the linguistic landscape variations used on signboards, information boards, educational media, and public facilities throughout the tourist area serves as an evaluation of information readability for visiting tourists. This study employs a descriptive qualitative method. The data were collected by photographing public facilities, information boards, signboards, educational media, and warning signs located within the tourist area. Each object was photographed twice, and from the two images obtained, the clearer one was selected. Based on the findings, the most frequently observed linguistic landscape variation in Way Kambas National Park is monolingualism. This indicates that TNWK management needs to anticipate the readability needs both  local and international visitors.

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Journal Info

Abbrev

toba

Publisher

Subject

Social Sciences

Description

TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan ...