This study aims to analyze the effect of financial performance on stock prices. Financial performance is measured using the Debt-to-Equity Ratio (DER), Total Asset Turnover (TATO), and Current Ratio (CR). This study uses a quantitative approach, secondary data, and 55 samples. Data analysis was performed using multiple linear regression through SPSS. The results show that DER, TATO, and CR simultaneously have a significant effect on stock prices. Partially, all variables have a negative and significant effect on stock prices. Financial performance explains 25.2% of stock price variations, while the remaining variation is influenced by factors outside the research model
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