Community assistance in realizing sustainable garden tourism in Jubung Village, Jember

Nanik Hariyana (Magister Management Study Program, Faculty Economic and Bussines, Universitas Pembangunan Nasional Veteran Jawa Timur, Jl. Raya Rungkut Madya, Gunung Anyar, Surabaya, East Java 60294, Indonesia)
Budi Mukhamad Mulyo (informatics engineering Study Program, Faculty of Computer Science, Universitas Pembangunan Nasional Veteran Jawa Timur, Jl. Raya Rungkut Madya, Gunung Anyar, Surabaya, East Java 60294, Indonesia)
Kalvin Edo Wahyudi (Public Administration study program faculty of social and political sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Jl. Raya Rungkut Madya, Gunung Anyar, Surabaya, East Java 60294, Indonesia)

Journal of Community Service and Empowerment
Vol. 6 No. 3 (2025): December

This community service program aims to support the development of sustainable garden tourism in Jubung Village, Jember, through community assistance and empowerment. Jubung Village has great potential in agricultural-based tourism; however, its management and promotion are still limited. The program was implemented through participatory approaches involving local communities, village officials, and tourism stakeholders. The methods included community training, workshops on sustainable tourism management, branding and digital marketing assistance, as well as the design of eco-friendly tourism activities. The results show that the community gained increased knowledge and skills in managing tourism resources sustainably, developing creative products, and strengthening collaboration among stakeholders. In addition, the program encouraged local awareness of environmental preservation and created new economic opportunities for villagers. This activity demonstrates that continuous community assistance plays a vital role in realizing sustainable garden tourism that not only supports local economic growth but also preserves environmental and socio-cultural values.