Wiranomika
Vol. 5 No. 1 (2026): Wiranomika

MENGUJI PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN HARGA TERHADAP LOYALITAS PELANGGAN DI WEDANGAN SELARAS

nabela novelia16 (Sekolah Tinggi Ilmu Ekonomi Surakarta)

Article Info

Publish Date
31 Jan 2026

Abstract

Abstract: This study aims to examine the influence of product quality, store atmosphere, and price on customer loyalty at Wedangan Selaras. This study used a survey method. Data were collected through questionnaires distributed to 100 respondents who were Wedangan Selaras customers. This analysis used SPSS. The coefficient of determination value shows that customer loyalty is influenced by the third variable by 37.2%.   Keywords : product quality; store atmosphere; price; customer loyalty.

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Journal Info
Wiranomika
Website

Abbrev

wiranomika

Publisher

STIE Wijaya Mulya

Subject

Economics, Econometrics & Finance

Description

Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi ...