Pengaruh Uang Saku dan Penggunaan Media Sosial terhadap Perilaku Konsumtif Mahasiswa Universitas Negeri Surabaya: Studi Kasus: Program Studi S1 Ekonomi Islam Angkatan 2022

Eliya Rahmawati (Universitas Negeri Surabaya)
Dafina Nur Faiza (Universitas Negeri Surabaya)
Miranda Dwi Febrianti (Universitas Negeri Surabaya)
Cahya Dwi Rahmawati (Universitas Negeri Surabaya)
Mohammad Abdul Rosyid (Universitas Negeri Surabaya)
Nasyiwa Ega Palupi (Universitas Negeri Surabaya)
Suci Wahyuni Haddad (Universitas Negeri Surabaya)
Harun Al Rosyid (Universitas Negeri Surabaya)

Jurnal Simki Economic
Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026

In the digital era, student consumer behavior is influenced by pocket money and social media usage. Pocket money used for daily needs can come from parents or personal income through part-time work. Meanwhile, social media functions as a platform for accessing information, interacting with others, and receiving various advertisements. In this regard, this study aims to analyze the influence of pocket money and social media usage on student consumer behavior. Therefore, the data were analyzed using statistical tests such as validity, reliability, classical assumption tests, and multiple linear regression. This study shows that pocket money has no significant effect on student consumer behavior, while social media usage has a significant and positive influence. Simultaneously, pocket money and social media usage have a significant effect on consumer behavior, with a contribution of 55.1%. Of the two factors, social media has a more dominant role in driving student consumer behavior.