Jurnal Ilmu Komunikasi dan Bisnis
Vol 8 No 1: Oktober 2022

The Impacts of Communication in Transformational Leadership and ICT on Customer Satisfaction in the Educational Sector

Elfindah Princes (Universitas Terbuka)
Tita Rosita (Universitas Terbuka)
Rais Hidayat (Universitas Pakuan)



Article Info

Publish Date
23 Oct 2022

Abstract

This research aims to assess the impacts of implementing Transformational Leadership (TL) and Information Communication and Technology (ICT) in the education sector to increase Customer Satisfaction especially during uncertainties. Using the quantitative approach, this research argues the importance of customer satisfaction in education business influenced by the communication skills implemented in Transformational Leadership and ICT. Data from 286 respondents using stratified data sampling are gathered and analysed using PLS. The results showed that TL has a stronger influence than ICT in improving customer satisfaction with a value of 0.547 and 0.329, respectively. This study indicates the importance of Communication to build relationships with customers in Transformational Leadership to improve Customer Satisfaction in education. With transformational Leadership and the application of ICT, educational institutions as business units can provide better service and, as an implication, can improve company’s profit

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Journal Info

Abbrev

jik

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Ilmu Komunikasi dan Bisnis adalah jurnal ilmiah bidang ilmu komunikasi serta ilmu pengetahuan yang berhubungan dengan bidang komunikasi yang diterbitkan oleh Universitas Tarakanita, Program Studi S1 Komunikasi di Jakarta. Jurnal Ilmu Komunikasi dan Bisnis menyampaikan sumbangan pemikiran di ...