ProBisnis : Jurnal Manajemen
Vol. 17 No. 1 (2026): January: Management Science

More Choices or More Trust? Investigating Product Variety, Online Reviews, and Trust in Café Purchase Decisions

Chaerani, Gita Mutiara Annisa (Unknown)
Alfira, Hana (Unknown)

Article Info

Publish Date
28 Feb 2026

Abstract

This study analyzes the influence of product variety, online reviews, and trust on purchasing decisions at café in Jakarta. The population of this study consisted of café customers in Jakarta. The sample consisted of 180 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with SPSS. The results of this study indicate that product variety, online reviews, and trust simultaneously influence purchasing decisions. Trust partially influences purchasing decisions. Meanwhile, product variety and online reviews do not influence purchasing decisions. These results emphasize the importance of building and maintaining consumer trust as a key strategy in improving purchasing decisions.  

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...