<![CDATA[The role of government in the context of regional autonomy gives each region the authority to regulate and manage government affairs, including fulfilling the need for decent housing for the community. This study aims to analyze the role of the Medan City Housing and Settlement Agency in fulfilling the housing needs of Low-Income Communities (MBR) in Medan Deli District. A descriptive qualitative research method is used in this study, with data collection carried out through interviews, observation, documentation, and review of related literature. The research location was the Medan City Housing and Settlement Agency and the Technical Implementation Unit (UPT) for the Management of Public Rental Housing Kayu Putih. Research informants included the Head of the Housing Division, the Head of the Technical Implementation Unit (UPT) for the Management of Public Rental Housing Kayu Putih, and residents of Public Rental Housing Kayu Putih. Data analysis uses Horoepoetri's theory (2003) which includes roles as policy, strategy, and communication tools. The results of the study indicate that the Housing Agency and the Technical Implementation Unit have attempted to carry out their roles through the provision of Public Rental Housing Kayu Putih. However, implementation still faces challenges, such as the lack of socialization regarding the rental price increase policy, the absence of regulations on residence time limits so that residents stay for more than a decade, and one-way communication with minimal use of technology. It is recommended that the Medan City Government, Departments, and Technical Implementation Units increase the intensity of socialization and strengthen participatory communication strategies so that the policy is more acceptable to residents.]]>
Copyrights © 2026
