Greenation International Journal of Economics and Accounting
Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025)

Adoption of Wearable Technology (Smartwatch) for Health Monitoring: Opportunities and Marketing Strategies

Azzahrah Putri Haykal (Jakarta State University, Jakarta, Indonesia)
Usep Suhud (Jakarta State University, Jakarta, Indonesia)
Setyo Ferry Wibowo (Jakarta State University, Jakarta, Indonesia)



Article Info

Publish Date
21 May 2025

Abstract

This qualitative study explores the role of smartwatches in supporting body health by examining user perceptions and experiences. With the advancement of wearable technology, smartwatches have become increasingly popular not only as communication tools but also as health monitoring devices. This research focuses on identifying the benefits and challenges associated with using smartwatches to monitor physical activity, heart rate, sleep patterns, and other health-related metrics. Data were obtained through literature review and observation of user behavior, emphasizing the subjective understanding of how smartwatch features contribute to health awareness and lifestyle changes. The study concludes that smartwatches can significantly aid in promoting healthier habits and preventive healthcare when used consistently and consciously. However, technological limitations and user dependency may affect their effectiveness. This research provides valuable insights into the integration of digital health tools in everyday life and their implications for personal health management.

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Journal Info

Abbrev

GIJEA

Publisher

Subject

Economics, Econometrics & Finance

Description

Greenation International Journal of Economics and Accounting (GIJEA) is managed and published by Greenation Research & Yayasan Global Research National, periodically four times a year every March, June, September, and December. GIJEA is a peer-reviewed journal that publishes scientific articles in ...