Proceedings of The International Conference on Business and Economics
Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine

Synegrizing Humanistic-Digital Andragogy: Enhancing MAster's Students' Engagement in Management Throught Gamification and Visual Thinking

Turki, Muhamad (Unknown)
Dinar Ristanti, Clara Bonita (Unknown)



Article Info

Publish Date
27 Feb 2026

Abstract

Higher education management at the master's level currently faces urgent challenges, namely learning fatigue and low engagement among professional students, especially in Prior Learning Recognition (RPL) classes. Currently, lecturers still tend to apply conventional learning methods based on static presentations that fail to accommodate andragogical characteristics due to a lack of dynamic interaction. Therefore, this study aims to evaluate the effectiveness of the “Humanistic Digital Andragogy” approach through the integration of gamification (Kahoot) and visual thinking (Whimsical) in the Strategic Human Resource Management course. The researchers used a descriptive qualitative design with thematic analysis and collected data through feedback from students in the Master of Management Program (Semarang and Sorong classes). The results revealed that technology served as a double catalyst: Whimsical visualization effectively reduced the cognitive load of complex strategy material, while competition in Kahoot triggered positive adrenaline (eustress) that increased attention. These findings confirm that the success of technology is highly dependent on the role of lecturers as humanistic facilitators (high-touch). This synergy has been proven to change students' perceptions of HRM from merely administrative to strategic partners, as well as creating learning satisfaction that is relevant to the world of work.

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Journal Info

Abbrev

icbe-untagsmg

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour ...