<![CDATA[This study aims to analyze the influence of Service Quality, Location, Price Affordability, and Trust on Customer Satisfaction in Dadi Laundry's service. The research method used is quantitative with a survey approach by distributing questionnaires to 100 customer respondents. The data analysis technique employed multiple linear regression using SPSS software. The results show that simultaneously, all four independent variables have a significant effect on customer satisfaction. Partially, Service Quality and Location have a negative and significant effect, indicating that services and location not aligned with customer expectations can reduce satisfaction. On the other hand, Price Affordability and Trust have a positive and significant influence. Trust is the most dominant variable, indicating that customers' sense of security and confidence in the laundry service plays a major role in forming satisfaction. These findings highlight the importance of maintaining competitive pricing and building customer trust to increase satisfaction and loyalty in the laundry service sector.]]>
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