EKONOMIS : Journal of Economics and Business
Vol 10, No 1 (2026): Maret

Analisa Faktor-faktor yang Mempengaruhi Intention to Enroll (Niat untuk Mendaftar) Siswa Sekolah Menengah ke Perguruan Tinggi di Kota Batam

Nurjanah, Listia (Unknown)
Jason, Jason (Unknown)
Fasha, Andina (Unknown)

Article Info

Publish Date
02 Mar 2026

Abstract

This study aims to analyze the factors influencing students' intentions to pursue higher education in Batam City. It found that prospective students are more likely to choose state universities (PTN) over private universities (PTS). This study used a quantitative approach, with a survey completed by 350 high school students. The analysis revealed that attitudes, social media, and advertising significantly influence students' intentions to pursue higher education in Batam City.

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Journal Info
EKONOMIS : Journal of Economics and Business
Website

Abbrev

ojsekonomis

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini ...