Jurnal Manajemen Bisnis Krisnadwipayana
Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KOMUNIKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. SUVARNA LAND JAKARTA

Eneng Dea Ratnasari (Universitas Krisnadwipayana)
Arief Rachmawan Assegaf (Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana)

Article Info

Publish Date
10 Apr 2025

Abstract

This research aims to analyze the influence of communication and service quality on consumer satisfaction PT Suvarna Land Jakarta. The method used in this research is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to respondents who were consumers of PT Suvarna Land Jakarta. The research results show that both communication and service quality have a significant and positive influence on customer satisfaction, and simultaneous communication and service quality have a significant influence on customer satisfaction of PT Suvarna Land Jakarta.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...