Jurnal Manajemen Bisnis Krisnadwipayana
Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN DAN HARGA JASA PENGIRIMAN BARANG TEHRADAP KEPUASAN PELANGGAN PT PUTRA NUSA TRANSPORTINDO

Alfajri Gita Ramadhan (Kampus UNKRIS, Jatiwaringin, Jakarta Timur)
Muhammad Harri (Kampus UNKRIS, Jatiwaringin, Jakarta Timur)

Article Info

Publish Date
16 Apr 2024

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction of PT Putra Nusa Transportindo. This research method uses filling and distributing questionnaires using a Likert scale. The analysis method uses multiple and simple regression. Based on the results of the analysis, it shows that in multiples or simply, service quality and price have a positive and significant effect on customer satisfaction at PT PutraNusa Transportindo.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...