Jurnal Manajemen Bisnis Krisnadwipayana
Vol 11 No 2 (2023): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA OUTSOURCING PT. RAMA INDONESIA

Rina Nur Fauziah (Program Studi Manajemen FE Universitas Krisnadwipayana)
Imam Wibowo (Program Studi Manajemen FE Universitas Krisnadwipayana)
Hery Wihasnanto (Program Studi Manajemen FE Universitas Krisnadwipayana)

Article Info

Publish Date
10 Aug 2023

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction outsourcing services at PT. Rama Indonesia. This research is included in the category of causal associative research using a quantitative approach. The sampling technique used a saturated sample. All members of the population were sampled, totaling 30 companies using outsourcing services at PT. Rama Indonesia. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in multiple or simple ways the quality of service and corporate image had a positive and significant effect on customer satisfaction of outsourcing service users at PT. Rama Indonesia.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...