Jurnal Manajemen Bisnis Krisnadwipayana
Vol 10 No 3 (2022): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH GAYA HIDUP MODE, BAURAN PROMOSI DAN PRESENTASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN RECYCLE STUFF.ID KOTA SAMARINDA

Hardi Mardani M (Kampus UNKRIS, Jatiwaringin Jakarta Timur)

Article Info

Publish Date
12 Dec 2022

Abstract

This study aims to analyze and find out “effect of fashion lifestyle, promotion mix and visual merchandising on purchase decisions in Recycle Stuff.id Samarinda City. This research uses quantitative research and sampling using non probability sampling technique, the data is obtained from distributing questionnaires through google from. The results of this study indicate that the variables of fashion lifestyle, promotion mix and visual merchandising simultaneously have a significant effect on purchasing decisions.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...