Jurnal Manajemen Bisnis Krisnadwipayana
Vol 7 No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN ALUMUNIUM

Marshelly Chandra Kumala (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Widodo (Kampus UNKRIS, Jatiwaringin Jakarta Timur)

Article Info

Publish Date
25 Aug 2019

Abstract

The objective of this is research was conducted to find out how the influence of the price and quality of products against customer loyalty at PT. Alakasa Extrusindo Jakarta. This research was conducted in Alakasa Extrusindo PT by doing data collection, through the primary data and secondary data. The research results showed that the simultaneous price variables and product quality has a positive and significant effect against the variable customer loyalty. partially showed that price variables has a positive and significant influence towards customer loyalty. And partially showed that product quality variables has a positive and significant influence towards customer loyalty .

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...